Facebook/ Instagram Ads

What can I do?

FACEBOOK PIXEL SETUP

Each account has a unique Facebook Pixel that tracks user behavior. This data can be used to create highly targeted campaigns etc. This is implemented and configured at the beginning of each campaign.

CAMPAIGN AND AD SET CREATION

Highly targeted campaigns are created with specific objectives such as conversions, awareness, etc. Ad sets are then set up to target your ideal customers. 

AUDIENCE CREATION AND MANAGEMENT

Multiple audiences are created and tested to deliver the best performance in your campaign.

Different types of audiences created:

• Custom

• Lookalike

• Saved

REMARKETING SETUP

Highly specific remarketing audiences are created to retarget to customers that have shown interest in your product or service.

OPTIMIZATION AND REPORTING

All accounts are optimized on an ongoing basis to ensure optimum performance. The results of these optimizations are made available in regular reports. Optimizations include, but aren’t limited to, A/B testing, adjusting ad schedules, testing different audiences, audience exclusions, etc.

ADS AND CREATIVES

All ad copy is written and relevant images are sourced for each ad. Clients are welcome to share branded imagery for ad purposes if they prefer. Each ad set will start with two ads for A/B testing purposes and new ads will be created regularly in order to continually improve performance.